New Illinois Lottery Digital Platform Delivers Increased Player Engagement
CHICAGO – The Illinois Lottery’s new digital platform is now fully operational and delivering encouraging signs of early engagement. The website (IllinoisLottery.com) and mobile app are designed to make gameplay easier and more convenient for players.
The modernized digital platform already is bringing new players to the Illinois Lottery, with 35,000 new accounts registered in March. The Lottery also continues to see an increase in website traffic, with more than 1.9 million visitors since the soft launch in February. Mobile app downloads have increased 277% when compared to the same six-week period last year.
“Our mission is to grow the Lottery and attract new players in a socially responsible way,” Illinois Lottery Acting Director Harold Mays said. “The new digital platform helps support that mission by providing a solid foundation for future revenue growth for the State of Illinois.”
The new digital platform features a dynamic home page that displays the next jackpot and most recent game results, quick registration and a state-of-the art data platform to provide a personalized experience for each player. The new mobile app allows players who buy draw-based game tickets at retail locations to check whether they have winning tickets by scanning them directly through the mobile app.
The new mobile app is available for iOS and Android users. The iOS app can be found in the Apple App Store, and Android users can download the app from the Illinois Lottery’s website. Players also can play via their mobile device or computer at IllinoisLottery.com.
“The Illinois Lottery’s digital platform offers players an engaging, streamlined experience,” Camelot Illinois General Manager Colin Hadden said. “By employing best practices to create an environment for responsible gaming, our goal is to attract lots of people to play a little, rather than a few playing a lot.”
The new website and mobile app have built-in responsible play protections. With mandatory age and identity checks, only those 18 years old or older who reside in Illinois are able to play online. Other player protections include a weekly deposit limit that a player may set to a lower limit that fits with their budget, preventing players from adding more funds once the limit is reached, and a session timer that displays how long a player has been active on the site.
The new digital platform is one part of a complete technology and retail transformation for the Illinois Lottery, with significant retail improvements being delivered in the coming months. These improvements are intended to make it quicker for retailers to check tickets and improve the in-store experience for players and other customers.
An $86 million investment will see new retail terminals, vending machines, signage and ticket dispensers transform the Illinois Lottery’s presence in more than 7,200 retail locations. The transformation is one of the biggest retail and technology transformations undertaken by any lottery in the U.S.
Last year, the Illinois Lottery provided more than $700 million to the State’s Common School Fund to support K-12 education throughout Illinois. With Camelot Illinois on board, Illinois Lottery funding for education is expected to grow by 40 percent to more than $1 billion annually in 2027.
The new digital lottery was developed by Camelot Lottery Solutions for Camelot Illinois, the integrated business manager for the Illinois Lottery. Camelot Lottery Solutions’ digital lottery, data platforms and services power some of the most innovative and fastest growing digital lotteries in the world, which now includes the Illinois Lottery.